The Science Of Shopping By Gladwells Article - 1235 Words

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the â€Å"Overspending†, author Gladwell’s article â€Å"The Science of Shopping† also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a â€Å"retail ant hropologist† and â€Å"urban geographer† named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits. While reading â€Å"Science of Shopping article by Malcolm Gladwell, he brings readers into the world of a man that study been studying the patterns of shoppers for over fifteen years, which is Paco Underhill. Before reading Gladwell’s article, I knew of suchShow MoreRelatedâ€Å"The Science of Shopping† versus The Signs of Shopping- Two Sides of an Issue1802 Words   |  8 Pages2013 â€Å"The Science of Shopping† versus The Signs of Shopping- Two Sides of an Issue Shopping has become a daily activity which happens a billion times in America and around the world. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping: how consumers have impacted the retail industry and how the industry influences consumers. In the article The Science of Shopping, MalcolmRead MoreRhetorical Analysis Of `` The Science Of Shopping `` By Malcolm Gladwell1658 Words   |  7 Pagesutilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in â€Å"The Science of Shopping† by Malcolm Gladwell and â€Å"Attention, Shoppers: Store Is Tracking Your Cell† by Clifford and Hardy. The author of â€Å"Attention Shoppers† uses the writing strategies of pathos, logos and the structure of the writing better than the author of â€Å"The Science of Shopping† to persuade readers that stores and advertisers are manipulating shoppers. Pathos is a useful strategy thatRead MoreThe Science Of Shopping, By George Orwell1730 Words   |  7 PagesIn a world perceived in a state of constant surveillance much like the dystopian setting of George Orwell’s ‘1984’ novel, it is expected to view the practices that Malcolm Gladwell introduced in his article, The Science of Shopping, as frightening. However, the main intentions of these remarkable tactics are greatly misunderstood and Gladwell does an excellent job of clearing up many misconceptions around this topic. For instance, he introduces Paco Underhill, a self-proclaimed urban geographer whoRead MoreBrand and Packaging8520 Words   |  35 Pagesleverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be definedRead MoreA Concise Guide to Market Research Using Spss71933 Words   |  288 Pagesabsence of a speciï ¬ c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) To Irma and Alexandra . Preface Charmin is a 70-year-old brand of toilet paper that made Procter Gamble the undisputed leader in the US toilet paper market. In Germany, however, Charmin was unknown

The Main Elements Of The Policy Making Process - 1873 Words

Throughout this course, we have been introduced to many ideas and concepts. All of which are important elements to the policy making process. I believe that it is important to first understand the different elements of the policy making process in order to fully understand the process as a whole. That is why my first take-away lesson is about the political, social, and economic environment of the public policy process. My second take-away lesson has to do with interest groups and the roles they play in the policy making process. My third and final take-away lesson is policy tools. What do the three of these lessons have in common? They all share a single goal on influencing public policy in some way. Throughout this paper I intend to show you just how its done. The Social Environment When it comes to the social element of the policy environment, the nature and configuration of society and its social structure play a big part. Researchers study and analyze the distribution of race, gender, age, etc. This information is easily obtainable through the constitutionally mandated censes that occurs every decade. A vast amount of information has been collected which allows the government to have a firm grasp on certain social trends of the time. This is very important knowledge to have when it comes to policy making. Since 1960, the yearly growth rate in the United States has never gone over its 1961 high of 1.67% (Birkland, 2014). What does this slow growth rate mean? It meansShow MoreRelatedGlobal Perspective on Health Policy Essay1612 Words   |  7 Pagesperspective on health policy issues can be helpful to identify how problems become policy issues and how these issues result in the creation of health care policy. The neglected epidemic of Chronic Disease also know n as non- communicable diseases are a controversial issue that needs to be addressed in the world. In this paper, the writer will provide an explanation of how this issue has resulted from a policy’s creation. Identify the steps in the state and federal policy development process. Furthermore,Read MoreHow Do Issues Get On Public Agendas?1196 Words   |  5 Pageswill represent them in the decision-making system. The question that John Kingdon wanted to understand in his writing of How Do Issues Get on Public Agendas? is how the legislative process and the public policies are made. John Kingdon well illustrates the processes by which an issue becomes policy issue, named the Cohen-March-Olsen, and the coming together of three processes. In the Cohen-March-Olsen, Kingdon proposed three stream: problem-recognition, policy stream of proposals and political streamRead MoreThe Consensus, Crime Control, and Due Process Models Essay1630 Words   |  7 PagesThe criminal justice syst em consists of models and theories that often contradict one another. Of these models are the crime control model, the due process, model, the consensus model and the conflict model. In this paper these models are evaluated and defined, as well as each entity in the criminal justice systems role within each model. Policing, corrections and the court system all subscribe to each model in some way and in a hurried manner in cases that dictate such a response. As describedRead MoreThe Concept Of Learning Process1449 Words   |  6 Pages3. LEARNING PROCESS APPROACH David Korten stated the concept of learning process in 1980. According to him, the process of learning is continuous and involved not only planners and implementers, but rural people. The goal of this approach is to develop capabilities through developing ideas, for making-decisions and creating continual innovations. The process includes the areas of technology and organization or even a mix of both. The learning process serves an alternative to the blueprint approachRead MoreWhen It Comes To Policymaking There Are Many Factors That1361 Words   |  6 Pagespolicymaking there are many factors that go into this process. We had previously looked at the elements such as race, gender, which can heavily influence policy. We had also looked at the many actors, both official and unofficial, that can a direct or indirect effect on policy. Finally, we had looked at the many different types of policies that are out there in our daily world. All of these elements helped many people, get a be tter understanding, of what policy is, and how it can impact our lives on a dailyRead MoreThe Goals of Health Systems Strengthening1616 Words   |  6 Pagesexternal funding is withdrawn. What elements of the interventions described in this paper enhance the likelihood that they will be sustained over time? According to WHO, the definition of Health Systems Strengthening is the process of policy and practice implementation that helps the country to have better health systems and better health outcome. The main purpose of Health Systems Strengthening is to have all level function well in the system.14 There are three main interventions described in thisRead MoreZappo ¬Ã‚ ¥s Case Study1334 Words   |  6 Pagesthat Zappo’s business is done thru e-commerce and it managed to introduce itself at the early 2000’s when society had trust issues with making business online, which is the platform that Zappo’s used to create trust and enhance it’s value proposition. 1. Acquisition Zappo’s strategy for acquisition is to aim to prospect customers by: Word of Mouth - The best policy for adquiere a client trust is thru a good referral, this fact is exponentialize when applied to e-commerce Excellence in CustomerRead MoreSocial Policy is a Pluralistic Process.973 Words   |  4 Pagesinvolvement of the pluralistic process in making of social policy. The essay is divided into four main sections. It will first define the key terms as: social policy, pluralism, welfare; and describe the role of the social policy, pluralism, but also to make connection between this terms and their ideology. It will then go on to consider how social policy gets made; it can assess the extent to which different ideas actually become social policy. The different models will helpRead MoreApplication Of A Standardized Curriculum1302 Words   |  6 Pages1995; Henderson Dancy, 2008; McCormick, Steckler, McLeroy, 1995; Parcel et al., 1989; Payne, Gottfredson, and Gottfredson, 2006; Penberthy Millar, 2002). For example, Rogers’s adoption-invention continuum has been helpful to identify which elements of a reform are modified and directly adopted. Henderson Dancy (2008) demonstrate that new users often adapt and reinvent instructional tools to fit their needs, adding new characteristics that distinguish it from its planned or intended use. AlthoughRead MoreCorporate Governance : A Troubled Economy Essay1372 Words   |  6 Pagesmanagement, internal controls and governance process. The World Bank has defined corporate governance as ‘the manner in which power is exercised in the management of a country’s economic and social resources for development’ the corporate governance relates to how well an organization is managed to ensure its sustainability as a going concern. Governance is where organizations are controlled and directed. Moreover it is the procedures and rules for decision making on corporate affairs, to ensure success

The Hunters Phantom Chapter 1 Free Essays

Elena Gilbert stepped onto a smooth expanse of grass, the spongy blades col apsing beneath her feet. Clusters of scarlet roses and violet delphiniums pushed up from the ground, while a giant canopy hung above her, twinkling with glowing lanterns. On the terrace in front of her stood two curving white marble fountains that shot sprays of water high into the air. We will write a custom essay sample on The Hunters: Phantom Chapter 1 or any similar topic only for you Order Now Everything was beautiful, elegant, and somehow familiar. This is Bloddeuwedd’s palace, a voice in her head said. But when she had been here last, the field had been crowded with laughing, dancing partygoers. They were gone now, although signs of their presence remained: empty glasses littered the tables set around the edges of the lawn; a silken shawl was tossed over a chair; a lone high-heeled shoe perched on the edge of a fountain. Something else was odd, too. Before, the scene had been lit by the hel ish red light that il uminated everything in the Dark Dimension, turning blues to purples, whites to pinks, and pinks to the velvety color of blood. Now a clear light shone over everything, and a ful white moon sailed calmly overhead. A whisper of movement came from behind her, and Elena realized with a start that she wasn’t alone after al . A dark figure was suddenly there, approaching her. Damon. Of course it was Damon, Elena thought with a smile. If anyone was going to appear unexpectedly before her here, at what felt like the end of the world – or at least the hour after a good party had ended – it would be Damon. God, he was so beautiful. Black on black: soft black hair, eyes black as midnight, black jeans, and a smooth leather jacket. As their eyes met, she was so glad to see him that she could hardly breathe. She threw herself into his embrace, clasping him around the neck, feeling the lithe, hard muscles in his arms and chest. â€Å"Damon,† she said, her voice trembling for some reason. Her body was trembling, too, and Damon stroked her arms and shoulders, calming her. â€Å"What is it, princess? Don’t tel me you’re afraid.† He smirked lazily at her, his hands strong and steady. â€Å"I am afraid,† she answered. â€Å"But what are you afraid of?† That left her puzzled for a moment. Then, slowly, putting her cheek against his, she said, â€Å"I’m afraid that this is just a dream.† â€Å"I’l tel you a secret, princess,† he said into her ear. â€Å"You and I are the only real things here. It’s everything else that’s the dream.† â€Å"Just you and me?† Elena echoed, an uneasy thought nagging at her, as though she were forgetting something – or someone. A fleck of ash landed on her dress, and she absently brushed it away. â€Å"It’s just the two of us, Elena,† Damon said sharply. â€Å"You’re mine. I’m yours. We’ve loved each other since the beginning of time.† Of course. That must be why she was trembling – it was joy. He was hers. She was his. They belonged together. She whispered one word: â€Å"Yes.† Then he kissed her. His lips were soft as silk, and when the kiss deepened, she tilted her head back, exposing her throat, anticipating the double wasp sting he’d delivered so many times. When it didn’t come, she opened her eyes questioningly. The moon was as bright as ever, and the scent of roses hung heavy in the air. But Damon’s chiseled features were pale under his dark hair, and more ash had landed on the shoulders of his jacket. Al at once, the little doubts that had been niggling at her came together. Oh, no. Oh, no. â€Å"Damon.† She gasped, looking into his eyes despairingly as tears fil ed her own. â€Å"You can’t be here, Damon. You’re†¦ dead.† â€Å"For more than five hundred years, princess.† Damon flashed his blinding smile at her. More ash was fal ing around them, like a fine gray rain, the same gray ash Damon’s body was buried beneath, worlds and dimensions away. â€Å"Damon, you’re†¦ dead now. Not undead, but†¦ gone.† â€Å"No, Elena†¦Ã¢â‚¬  He began to flicker and fade, like a dying lightbulb. â€Å"Yes. Yes! I held you as you died†¦Ã¢â‚¬  Elena was sobbing helplessly. She couldn’t feel Damon’s arms at al now. He was disappearing into shimmering light. â€Å"Listen to me, Elena†¦Ã¢â‚¬  She was holding moonlight. Anguish caught at her heart. â€Å"Al you need to do is cal for me,† Damon’s voice said. â€Å"Al you need†¦Ã¢â‚¬  His voice faded into the sound of wind rustling through the trees. Elena’s eyes snapped open. Through a fog she registered that she was in a room fil ed with sunlight, and a huge crow was perched on the sil of an open window. The bird tilted its head to one side and gave a croak, watching her with bright eyes. A cold chil ran down her spine. â€Å"Damon?† she whispered. But the crow just spread its wings and flew away. How to cite The Hunters: Phantom Chapter 1, Essay examples

Terror Management Theory free essay sample

We have an internal guidance system called a conscience that allows us to think and act in a way close to our deepest values. We have an independent will that does not allow genetic influences or the environment to dictate our actions. We have an infinite creative imagination that allows us to create beyond our reality but perhaps the most uniquely human endowment we all possess is self-awareness. Self-awareness is the recognition of how we feel and how we behave. It also allows us to examine why we exist and ultimately, that we are going to die. While self-preservation is a characteristic to both humans and animals, the understanding of one’s own mortality is uniquely human. How do we, as humans, deal with the terror that is associated with this knowledge? According to Terror Management Theory (TMT), developed by Jeff Greenberg, Sheldon Solomon, and Tom Pyszczynski (1989), the need for â€Å"terror management† is a fundamental function possessed by humans and cultural systems. Based on the writings of anthropologist Ernest Becker and inspired by Freud’s work on how death provokes belief in mystical transcendence, TMT can provide explanations for a variety of human behaviors and relate them to the basic reason of why humans protect themselves from mortality awareness (Magdalena Smieja et al. , 2006). The actuality that we are all going to die, one of the only certainties in life, is an on-going source of existential anguish for humans. This anguish stems from our desire to preserve life and the awareness of this impossibility. Since we cannot resolve this paradox, we use culture as protection from the fear of death. By complying with the cultural worldview that our world is safe, balanced and constant, our sense of meaning enhances and our feelings of security and self-esteem heightens. When the 9/11 attacks struck and images of death and destruction were exposed to everyday Americans, most were motivated to protect their cultural worldview and to reject anyone who held an opposite view (Florian Mikulincer, 1998). TMT emerged as the leading answer why Americans defended their national ideologies after the terrorist attacks (Navarrete Fessler, 2005). An illustration of this idea is the mortality salience hypothesis. Simply stated, if a psychological structure provides protection against anxiety, then reminding people of the source of this anxiety should increase the need for that structure (Pysczcynski, Greenberg, Solomon, 1997). For example, if a spider was presented to an arachnophobe, than the need for someone to kill the spider would be increased by the frightened individual. When our fears become a reality, we search for protection in any form. Analysis has shown that people who are in a state of emotional distress and who are reminded of their inevitable death are more attracted to strong, charismatic leaders who possess traditional and authoritarian viewpoints (Wikipedia, 2008). In a 2007 study, â€Å"work teams† were formed to determine if mortality salience causes discomfort and emotional disconnection in a more diverse group rather than a homogenous one (Van der Zee, Van der Gang). The researcher’s hypothesized that when the threat of death was presented, more negative attitudes would result in the diverse team and a longing to identify with individuals that shared cultural norms was expected. What they found however, was that regardless of the group members, when a mortality threat was presented, individuals felt negative attitudes towards everyone, including those who shared their cultural viewpoint. While this study suggests that there is no need to be around similar people during times of vulnerability, the researchers recognize that the individuals in these groups were mere observers and not actually interacting with each other. Another hypothesis that emerged from TMT research is the anxiety-buffer hypothesis. This hypothesis stresses the importance of high self-esteem and how it can shield individuals from experiencing death anxiety. Individuals with high self-esteem feel that they are an ideal example of their culture and enjoy the protection from the mortality concerns that their culture offers (Hirschberger et al. 2002). Studies that exemplify the anxiety-buffer hypothesis are those that link TMT and risky sexual behaviors. In a 2004 study, researchers noted that by making mortality salient, a willingness to engage in life-threatening behaviors, such as unsafe sex, was reported (Orit Taubman, Ben-Ari). This study suggests that engaging in risky sex represents two facets of vulnerability related to the threat of death. One is the absolute fear or extermination which is associated to having the risky sex and the other is the need to love and have intimacy, a uniquely human trait that is related to self-esteem. Basically, when faced with mortality, humans yearn to fulfill their basic needs of love, even if that means risking life itself (Orit Taubman, Ben-Ari). The studies mentioned above describe the role Terror Management Theory plays in people’s cultural worldviews and self-esteem and the negative consequences that can result from the hear of death. While the research performed on this theory is vast and extensive, an obligation to improve studies regarding TMT associated with self-esteem and cultural worldviews still remains. Creating a reliable questionnaire that fully demonstrates a person’s actual feelings and ideas is needed in order to fully understand the affects TMT has on culture and self-esteem. I fear that many of the individuals who participated in past studies were concerned with responding in a socially desirable manner and hence social desirability response bias may have lowered the validity of these studies. I intend to eliminate as much bias as possible by assuring participants that their responses are anonymous and that the questions are worded as impartial as possible. My study on Terror Management Theory will have four parts: a self-esteem questionnaire, a mortality salience questionnaire (with a control group), a distraction so that the feelings towards death are unconscious, and a cultural worldview questionnaire. By making sure the social desirability response bias is reduced, I hypothesize that participants whose mortality is salient will correlate positively to a negative attitude towards cultural worldviews that are not similar to their own.